First, l should say that, for native Hawaiians, at least, the word ‘aloha’ means more than just a throwaway ’hello’. Aloha includes a multitude of feelings, emotions and even spiritual concepts. Aloha not only indicates a respect for one person, but a people, the land and environment.
So, aloha is not just a shirt, altho’ I do like this shot taken on the Number 20 bus.
I suppose the problem is inevitable commercialization. While visiting Hawaii you can be ‘Driven with Aloha’ …
… or experience ‘Aloha On Wheels’.
You can stay at the ‘Aloha Lani’ …
… ‘Aqua Aloha Surf’ …
… or perhaps the ‘Aloha Suites Waikiki’.
With your rental car, you might buy gas at an ‘Aloha’ service station.
In the morning, have an ‘Aloha Breakfast’ …
… then later in the day indulge in ‘Liquid Aloha’.
And don’t forget to send family and friends an Aloha postcard. Well, perhaps not this card as it’s from the 1950s.